Why keyword research is critical for SEO

Know how to correctly research your target search phrases and succeed

When it comes to optimising your website for the search engines you will need to know why keyword research is important for SEO and we will explain quite a few examples on why you want to pay careful attention to the keywords you use on your site. If you use them optimally you will get naturally better search engine rankings and will get a steady stream of traffic from the major search engines.

Choosing the correct keywords is the first thing you need to look at and the most important component for ranking in good positions on the search engines. Having the correct optimisation with well-chosen keywords will identify your website as a target for your audience. You want them to find your site based on certain criteria to pre-qualify them as seekers of what your website has to offer. You want to have all the different keywords, key-phrases and terms that refer to your site in a good position on the major three search engines.

WordStream Keyword Research Tool
Wordstream’s Free Keyword Tool is a great place to start your research

Doing proper research will help you get ahead in the rankings if you choose the correct keywords and sprinkle them through out the content of your website. When you put the same keyword all throughout your website including on your blog, press releases, article pages and home page, you will achieve a better ranking and higher visibility for your chosen keyword using this method.

Another important ranking boost is when visitors reach content that is relevant to their topical searches, as it will get them to engage your website more. You can get them to come back to your website a second and third time, you can get them to read a lot of content on your site, post about your website on social media as well as on personal blogs or web communities.

When you choose to optimise your website it will help your website identify itself to the major search engines which are of the highest importance. The method to narrow down what your website is about and offers through optimised text, title tags, meta keyword and description tags is important. You want to optimise your content around what your visitors actively search for and their related keywords they use to find a site like yours.

Another key factor of being in business is to get the highest conversion rate you can get on your site whether that be filling out a form, answering a survey, clicking a link or buying a product. When you do proper keyword research for SEO you will have a greater idea of what to place on your web pages in terms of content and advertising. If you fill your site with content that is relevant to your visitors you will see higher conversion rates across your website as a whole.

SerpBook Keyword Rank Tracking Tool
SerpBook is a great tool to track the movement of your target keywords.

A great point about search engine keyword analysis is that it will open you up to long tail keywords, which are longer and much more specific. Most of the time they have lower search volumes however they tend to be easier to rank in higher positions for and they provide a lot of quality niche traffic in the grand scheme of things. Focusing on long tail keyword SEO terms will help your website to have greater visibility globally.

Never build your website without first doing active keyword research. When SEO keyword research is used properly it has the ability to turn average websites into decent contenders of the chosen industry and maybe even higher. The effect that properly done keyword research provides, is an organic ranking effect that is extremely positive.

The best way we suggest that you find keywords for your website is by using a keyword research tool. There are plenty of free and paid tools available across the internet. You can simply search google by typing in ‘keyword research tool’ to find one that will work for you. When you use the tool you enter the keyword related to your business and the software will generate a list of related keywords along with the amount of daily and monthly searches for each word. You can then copy the keyword from the list and paste it into the Google search bar. If your chosen keyword has a large list of results generated it will mean there is more competition for getting a top ten position using that keyword.

Many different internet studies have said that over 70% of internet users don’t click further than the first page of internet search engine results. This just further proves the importance of keyword research for SEO. Web searchers have a short attention span and will typically not go past the first page of results so do everything possible to work in conjunction with your local SEO agency and pick the best keywords and optimise your website using them for optimal rankings and traffic.

Article Credits

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