Guide To Choosing an eCommerce Platform

An eCommerce platform is a software tool that entrepreneurs use for building their stores and running their enterprises online.

This platform comes with several built-in features that allow you to customize, design as well as manage your store.

Now, there are several reasons why businesses use eCommerce platforms.

One is that they simplify things.

Unlike in the past, where individuals had to build functionality themselves, these sites give entrepreneurs everything they need to run their stores.

Again, most of these web builders are inexpensive, some are even free.

Also, customer service is always available.

Therefore, one can get the assistance they need at any time.

But, as there are different eCommerce platforms, choosing the right one for your business may be an overwhelming task.

That is where we come in.

To help you, we have compared some of the popular eCommerce platforms and come up with this list.

Here are the top three eCommerce platforms.

Wix Stores

Wix Stores Logo

This website builder allows website creation using the drag and drop feature.

Wix Stores also has many other features that allow one to build and smoothly run their stores online.

This eCommerce platform is easy to use, plus it has a simple setup.

As there is no coding required, beginners will find this site comfortable.

Its user-friendly editor can help individuals drag any content and place it anywhere.

Plus, we love that this builder offers over 500 templates and provides stock images, hence giving you more freedom of designing your website.

Additionally, there’s a built-in shopping cart that features all the functionality individuals need.

However, note that this is not a pure eCommerce platform.

Thus, such capabilities may lack on this site.

Again, keep in mind that once you published your site template, one can’t change it.

SquareSpace

SquareSpace Logo

SquareSpace is designed for entrepreneurs who want to make their stores visually compelling.

It offers many templates, along with an inventory system.

What makes SquareSpace stand out is that it features promotional tools.

That means you can easily create discounts and pop-ups on individual or combined products.

Additionally, unlike with many other platforms, this allows one to sell unlimited products using its price plans.

Again, individuals can either upload products one by one or in bulk.

SquareSpace offers entrepreneurs email alerts and revenue reports about their stock level.

But someone who wants a fast business growth may not benefit from this site.

It doesn’t have an app store.

Therefore, users only rely on in house tools provided.

Plus, compared to other sites, shipment options are a bit limited.

Magento

Magento Logo

Individuals can download this open software and install them on their servers.

Magento is a self-hosted solution that gives users much control.

As long as you have technical knowhow, one can change almost anything they like in the design and functionality of their store.

Additionally, one can choose their server environment.

It’s important to use the services of a reputable Magento company when developing an online business.

Tom Hankings of www.thesearchequation.com recommends looking at a company’s past references when searching for a company to work with.

Those who want site extensions can do so via the marketplace.

Again, Magento offers plugins as well as themes for customer support, marketing, shipping, etc.

Moreover, this site comes with many useful features which help entrepreneurs run their stores effectively.

Individuals can create recurring payments, as well as discounts.

You can also adjust content according to the user.

But you’ll have to pay for updates and security to ensure that your business runs smoothly.

Again, since the platform is written in PHP, it can be difficult making changes for those who don’t have the necessary knowledge.

Final Thoughts

Finding the right eCommerce platform narrows down to your needs and goals.

You should pick a platform that allows you to sell your products seamlessly for both you (the store owner) and your customers.

Each platform has significant advantages as well as drawbacks.

Therefore, you should ensure that you understand what each offers before settling on any.

We advise that you start with free trials to decide whether the website builder is appropriate for you.

Dan